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Rolex Oyster Perpetual Yacht-Master Ref. 16623

The Segeluhruhr for the oceans and more

The Rolex Yacht-Master looks classy, ​​elegant and sporty. It was once manufactured for the specific needs of professional sailors. Equipped with a patented programmable countdown with mechanical memory, this luxury watch is best suited for all sailing enthusiasts. The rotating bezel in both directions of the Yacht-Master with 60-minute graduation in relief is presented in 18 carat yellow gold or platinum 950. The Yacht-Master is on deck in the open sea equally at home on the mainland in an elegant yacht club lounge.

Rolex - The Watchmaker of superlatives

Who is not familiar with the watch brand with the crown on the dial - Queen of all watches, synonym of luxury and wealth, status symbol and liquid valuable asset with tremendous value. Rolex, headquartered in Geneva, is now probably the most famous and most copied luxury watch brand in the world.

Rolex as a branding pioneer

The numerous technical achievements of Rolex access is too short to explain the special status of Rolex in all Swiss watch manufacturers. Rolex has always seen the spirit of the times and continuously demonstrates a flair for the desired image corresponding brand presentation. As the first watch manufacturer to take to make the dial of the watch, as usual, with the company name of the watches dealers, with the company's Rolex logo marked succeeded. This change occurred, although very slowly, but it succeeded in the first decades of the last century, a pioneering brand awareness.
An ingenious marketing coup is landed with the achievement of the first waterproof watch. After the young swimmer Mercedes Gleitze with a Rolex Oyster tried on the wrist to cross the English Channel, Hans Wilsdorf placed an advertisement of the model on the front page of the Daily Mail, what the level of awareness of the brand increased abruptly, not only in the British Isles. The Rolex watches played an important role in several James Bond films. So they wore partially crucial to the success of the fictional double zero agent. In addition to spectacular marketing campaigns and the establishment of the Rolex lettering is also highly symbolic logo important part of branding. The crown creates a visual association and emphasizes the supremacy which occupies Rolex among all Luxusuhranbietern.

The philosophy of Rolex

GMT-Master II, Daytona, Submariner, Explorer II, the product range of Rolex like a Who's Who reads the absolute classic watches. And although mainly Breitling made ​​a name for itself as a manufacturer of watches with stop function, the Rolex Daytona chronograph par excellence. Instead Novel establish and pursue daring experiments are employed in the home Rolex prefer continuity and integrity. Rolex manufactures have always been sporty and elegant timepieces that have a high recognition value. Successful model series remain largely unchanged over several decades. So it is not least that provide the company's independence and unity of the product portfolio that Rolex holds a special status among all luxury watch brands.

King of luxury watch brands

As regards the value of the brand refers Rolex today all other producers to the courts. In 2012, the brand value of more than € 3.7 billion was almost twice as high as that of the estimated two out number 2 and 3 brands Cartier and Omega. Need to come up with superlatives you in the event of Rolex are not limited to the watch industry: Rolex is one of the best known brands in general and can it, as to excite no other company both beginners and experts and collectors watches. In addition, you could, the promise of quality and tradition of the company to communicate globally. This goes so far that the timepieces have agreed as a kind of substitute currency. Today it is possible to replace a Rolex on just about any spots on the planet for cash, making the products of the Swiss Nobel probably the most liquid throughout the luxury watch industry.